TY - JOUR
T1 - Forefront users’ experience evaluation by employing together virtual reality and electroencephalography
T2 - A case study on cognitive effects of scents
AU - Mancini, Marco
AU - Cherubino, Patrizia
AU - Cartocci, Giulia
AU - Martinez, Ana
AU - Borghini, Gianluca
AU - Guastamacchia, Elena
AU - Flumeri, Gianluca Di
AU - Rossi, Dario
AU - Modica, Enrica
AU - Menicocci, Stefano
AU - Lupo, Viviana
AU - Trettel, Arianna
AU - Babiloni, Fabio
N1 - Publisher Copyright:
© 2021 by the authors. Licensee MDPI, Basel, Switzerland.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2021/2
Y1 - 2021/2
N2 - Scents have the ability to affect peoples’ mental states and task performance with to different extents. It has been widely demonstrated that the lemon scent, included in most all-purpose cleaners, elicits stimulation and activation, while the lavender scent elicits relaxation and sedative effects. The present study aimed at investigating and fostering a novel approach to evaluate users’ experience with respect to scents’ effects through the joint employment of Virtual Reality and users’ neurophysiological monitoring, in particular Electroencephalography. In particular, this study, involving 42 participants, aimed to compare the effects of lemon and lavender scents on the deployment of cognitive resources during a daily life experience consisting in a train journey carried out in virtual reality. Our findings showed a significant higher request of cognitive resources during the processing of an informative message for subjects exposed to the lavender scent with respect to the lemon exposure. No differences were found between lemon and lavender conditions on the self‐reported items of pleasantness and involvement; as this study demonstrated, the employment of the lavender scent preserves the quality of the customer experience to the same extent as the more widely used lemon scent.
AB - Scents have the ability to affect peoples’ mental states and task performance with to different extents. It has been widely demonstrated that the lemon scent, included in most all-purpose cleaners, elicits stimulation and activation, while the lavender scent elicits relaxation and sedative effects. The present study aimed at investigating and fostering a novel approach to evaluate users’ experience with respect to scents’ effects through the joint employment of Virtual Reality and users’ neurophysiological monitoring, in particular Electroencephalography. In particular, this study, involving 42 participants, aimed to compare the effects of lemon and lavender scents on the deployment of cognitive resources during a daily life experience consisting in a train journey carried out in virtual reality. Our findings showed a significant higher request of cognitive resources during the processing of an informative message for subjects exposed to the lavender scent with respect to the lemon exposure. No differences were found between lemon and lavender conditions on the self‐reported items of pleasantness and involvement; as this study demonstrated, the employment of the lavender scent preserves the quality of the customer experience to the same extent as the more widely used lemon scent.
KW - Electroencephalography (EEG)
KW - Lavender
KW - Lemon
KW - Mental effort
KW - Neuroscience
KW - Scent
KW - Smell
KW - Virtual reality (VR)
UR - http://www.scopus.com/inward/record.url?scp=85101762273&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85101762273&partnerID=8YFLogxK
U2 - 10.3390/brainsci11020256
DO - 10.3390/brainsci11020256
M3 - Article
AN - SCOPUS:85101762273
SN - 2076-3425
VL - 11
SP - 1
EP - 22
JO - Brain Sciences
JF - Brain Sciences
IS - 2
M1 - 256
ER -